Michael King’s CFO Business Growth with G-Accon: Optimizing Time and Elevating Value
By Oriana Gorrin
Data Bottleneck Challenges Turned into an Opportunity
When Michael King – the CFO Accelerator and driving force behind the firm The Connected Accountant– started building his company more than 7 years ago, he looked for a mentor to show him how to do it “the right way”.
These days, he has specialised in assisting fractional CFOs and accountants in building advisory firms that reach impressive revenue figures. His brand is synonymous with high-quality coaching courses and a supportive community.
But Michael King’s growth journey hasn’t been smooth and without challenges. A significant issue he faced was the excessive amount of time he and his CFOs team spent on manual data-related tasks. As he aptly put it, “The problem was they were doing a lot of tactical data-related work. And where I needed them to be was on that thought leadership work.”
G-Accon’s Game-Changing Integration
What Michael needed was a solution that promised to connect QuickBooks data seamlessly with Google Sheets.
So they dug deeper, did a bit of Googling and…
Found G-Accon, a 100% customizable integrated solution.
G-Accon set Michael’s business on a path of growth. And the impact of G-Accon’s integration has been invaluable.
Not only Michael’s team was liberated to handle a substantially larger number of clients by saving time and minimizing errors but his manual data work had been consumed around 40 hours per month per CFO. This time optimisation has enabled his CFOs to focus on strategic tasks, transforming their roles from data manipulators to thought leaders.
Additionally, the consistent and accurate reports generated through the G-Accon integration elevated the perceived value of Michael’s firm. Now, clients received tailor-made CFO reports and dashboards in Google Sheets, showcasing the firm’s commitment to precision and value-driven insights.
Accelerating Impact by Thinking Differently
A big fan of simplicity, Michael King’s success story is proof of the power of strategic technology integration. Through G-Accon’s versatile solution, he not only optimised his CFOs’ time but also elevated the value of his firm’s services, ultimately driving growth for his business.
“I think the term Game Changers has been mainly overused. But it literally was for us. Because this one simple platform that's like 10 to 20 bucks a month, has now solved this problem. We were spending a little over 40 hours a month on manual data importing, exporting and manipulation. And within a few hours of playing with G-Accon, that problem was eliminated.” – Michael King, The CFO Accelerator.